Lavinia Chican
Lavinia Chican is a Public Relations and Events Professional with nearly 25 years of experience in the communication industry. She has coordinated PR strategies, campaigns and projects for global and local brands across various fields such as FMCG, energy, sports, lifestyle, health, technology, retail, and automotive.
Lavinia’s expertise in sports began in 2000 as a PR Officer at the Ministry of Youth and Sports, continuing in 2005 as PR Officer for the ATP Tennis Tournament in Bucharest, managing the image and reputation for one of the most important tennis events in Romania. After this, she became PR Manager for former world number one Simona Halep between 2014 and 2017, contributing significantly to shaping and managing Simona’s public image during a key period in her career. Since 2018, Lavinia has been PR Manager and Business Consultant for Horia Tecău, providing strategic PR and media consulting for one of Romania’s top tennis players.
For the past 18 years, Lavinia has held the position of Senior Partner and PR Director at McCann PR Romania, the leading PR agency in Romania, where she has contributed to business growth and coordinated communication strategies for key accounts. She is also expanding her expertise beyond communication, engaging in several entrepreneurial initiatives in IT and consulting within the fine arts domain.
Sports have been Lavinia’s lifelong passion and have shaped both her career and personal development. The values of courage, determination, performance, and fair play associated with the sports world are deeply ingrained in her professional practice and philosophy.
Her professional signature lies in the bold and creative approach she applies to every project, whether it’s an outstanding event concept or a crisis management response. Her exceptional ability to connect brands with the media and key opinion leaders, while building lasting relationships, is highly appreciated in the industry.
As a leader, Lavinia empowers people, promoting a “can-do” mentality and inspiring teams to exceed expectations, driving both personal and organizational success.